In this episode Dan talks about 3 core go-to-market essentials you need to build to be able to leverage your audience.
First Core Essential: Insight
At the core of any GTM strategy is a strong understanding of the market.
A niche perspective with a well-crafted ideal customer is the requirement for high-quality insights. This specific knowledge will meet the needs of their target audience and provide them with information they can act on to improve and reach their goals.
Second Core Essential: Authority
Credibility and trust are the most important within the market. Consistently delivering valuable and commercially relevant insights not only positions you as a thought leader, but also empowers your niche audience to excel in their roles.
Third Core Essential: Lead-Generating Mechanism
Both Insight and Authority help build a lead-generating mechanism, which is essential for consistent and ongoing revenue.
