About

What we’re passionate about

In short: flipping on the growth-switch for ambitious Saas and IT development companies.

Growth = sustainable and sexy go-to market campaigns with sweet content that delight buyers.
“You said ‘sustainable growth’? Yes – we don’t just want to give you fish, but also teach you how to fish.

Here is the thing:

  • Agencies rely on selling you more and more work.
  • They want you to outsource as much of marketing, as possible.
  • After a while, this is opposite to your interests.
  • They will also not teach you much or share knowledge, as this would undermine their business model.
A consultancy cannot take part in execution, or implementing the strategy. They may/may not be able to teach and train your staff. You become overdependent on them.

So, what’s the solution?

You need one growth partner who intimately
understands your business and market, and who does all three functions: consulting, execution, training – a.k.a.: knowledge transfer. To help you build a core internal growth team.

That partner is Klear
provided, you resonate with the same values. Here is how we approach growth and partnerships with our clients:

How we approach growing your B2B technology business

We look to partner only with companies who share our mindset around how to grow B2B companies.
Here are key principles that govern how Klear works with clients: 

Revenue-focus. Sure, 90% of what we do is marketing, but it’s always in the context of - and in coordination with - the other two functions that create revenue: sales and customer success.

B2B Marketing ≠ ‘sales assistants’ ≠ lead generation ≠ creating pretty collateral

B2B Marketing = intimate understanding of the market and buyers » crafting a unique and uncopy-able positioning » creating kick-ass content and buiding campaigns that build your pipeline.

B2B Marketing = methodical experiments to new revenue paths = always finding new growth systems and doubling down on what works.

You need both value-heavy (“give-give-give”) marketing AND have a strong commercial/revenue-focus too (marketing needs to preempt sales and customer success).

Everything you do in growth should lead to a great buyer experience. Great buyer experience »» long term revenue growth.

Done is better than perfect » move quick, fail&learn fast, be agile and adjust later.

Account-based marketing, revenue marketing, demand generation - and generally the stuff we do takes time to gain traction » start as early as possible and be patient. If you don’t have patience and want results ‘yesterday’, this isn’t for you.

A fair question you might have: how is world-class B2B marketing that’s focused on pipeline and impact different from traditional digital marketing? 

Check this:

SMB vs Enterprise B2B Marketing Skillset

Content Marketing

Email Marketing

Data & Analytics

Paid
Media

Facebook Ads

Google Ads

Instagram Ads

Linkedin Ads

Search Marketing

Social Media

E-commerce Marketing

Awareness

Organic search / Orcanic Social / Guest Posts
Public Speaking / Podcast interviews
Community Engagement
Partnership webinar
Growing network

Demand Generation

Case studies / Manual distribution
Paid Target Distribution
Newsletter
Webinars

Demand Capturing

Case studies / Manual distribution
Paid Target Distribution
Newsletter / Webinars

Activation

ABM Activation Programs

Client Success

Customer Interviews
Success Story
Satisfaction

Expansion

Deal expansion
Case Studies
Upsells

Register for the Live Sessions

Tuesdays 11 AM ET, 5 PM CET

Klear - Account-Based Marketing and Growth
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