The simple B2B growth-marketing play – ep 3

Can you have success with almost zero marketing? Some believe it’s possible. Up to a point, that is…

Fact is, many well-built companies in manufacturing, IT and other sectors have had decades of success and without a single marketer or agency on board.

Then, when they want to penetrate a new market… or a savvy, new competitor shows up, they realize: what got them here won’t get them to the next level in 2021. 

That was the case with a client who recently called…  Old German company manufacturing a successful product-line, and they want to penetrate Central-European markets. Their question was simple: 


Here is a simple 5-step process for creating demand and getting the market ready to be harvested by a sales team.

  1. Define the market – create your ICP: ideal customer profile » what types of companies are easiest for you to do business with. 
  2. Buyer persona – have a deep understanding of the purchasing process in your niche. 
  3. Story – brandscript. Create the story of how you take your buyer persona from their “before” state to the happy ending, to the “after” state.
  4. Messaging – create no-nonsense, superclear messages.
  5. Content – create content that delivers the messaging, the brand narrative, how to educate and engage them. Set up a system to engage

+1: Content execution. It doesn’t matter how good your strategy is, you need to execute it well and consistently well.

This ain’t a short sprint, it’s a marathon. Sorry to disappoint 🙂
The good news: it’s *predictable and proven to work*. 


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