In this episode Dan and Dristhi talks the importance of alignment and building a revenue function that involves all go-to-market (GTM) departments. Then they discuss the necessary skills and personality traits for a true GTM Superstar.
There is a huge need for a designated GTM person to bridge the gap between sales and marketing, just like product managers bridge the gap between product and customer service.
Companies often fail to realize the importance of this role and the need to shift from segregated sales and marketing teams to a revenue department.
