The Rise of the RevOps and GTM Rockstars

In this episode Dan and Dristhi talks the importance of alignment and building a revenue function that involves all go-to-market (GTM) departments. Then they discuss the necessary skills and personality traits for a true GTM Superstar.

There is a huge need for a designated GTM person to bridge the gap between sales and marketing, just like product managers bridge the gap between product and customer service.

Companies often fail to realize the importance of this role and the need to shift from segregated sales and marketing teams to a revenue department.

Wonder what real, impactful marketing looks like in motion?

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Marketing vs GTM Planning | Ep 55

Dan talks about marketing planning and walks you through the steps to create a more holistic GTM plan for your team or company.

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