Integrating sales, marketing and customer success departments

Thinking about growth holistically is necessary to create internal alignment

Probably 9 out of 10 high-ACV companies are sales-driven, where marketing plays just a supportive role. Is that a problem?

No, it’s an opportunity for you if you’re able to think about growth holistically and integrate marketing, sales and customer success. So that everyone is rowing in the same direction.

The stages of evolution described in this short viddy don’t have to be following one another. You can totally start with account-based marketing and build an integrated growth department when making your first marketing hire.

It’s pretty certain that unless you have the budget to hire a team of 3-5 marketers, you’ll need to find an external growth partner.

Make sure that this growth partner understands how to work with sales to build an integrated team from day one. This involves
– aligning on ICP
– launching joint campaigns and programs
– sharing data and qualitative experience regularly

You’ll find more advice on how to approach complex growth with an account-based mindset – and what that mindset entails – in ep 29 of the Electric B2B Show, recorded live- with great questions and interaction.

Here is the link to the full show:

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