The data party is on

Updates to the famous 2-min GTM assessment, explaining the data party and inside jokes.

The attached image is the most important comic you’ll probably see this year.
If you’re in sales, marketing or in the founder’s seat, you need to understand what zero-party data is, how to get it, and how to use it to grow technology or service-businesses.

Right now, your sales and marketing teams still (to a degree) have the luxury of relying on various data sources – four types, to be exact.

But the (seemingly) bad news is: the world is moving toward a cookieless world, where you’ll gradually lose the ability to collect and access first-second-third-party data.

I see this as an opportunity for those who
1. realize that this is in the interest of buyers’ privacy, which is a good thing
2. will act in time to implement zero-party data strategies

We’ve even updated “the famous 2-minute Go-To-Market Assessment” with new focus about zero-party data collection. It’s that important to GTM.

If you haven’t done the Assessment” – it’s not too late (hopefully 🤓) »»

If you want to understand “the data party” then here is a TLDR:

0. Zero-party data: the info your visitor willingly provides for you by answering questions Think forms, calculators etc.

1. First-party data: putting cookies on users’ device who visit your own website. Think Google Analytics.

2. Second-party data: buying someone’s zero- or first party data, like buying info from G2 or other review sites.

3. Third-party data: data bought from data aggregators (who collect 2nd party data). Think ABM platforms, Zoominfo and the like.

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