“Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.”
(The first person to guess who the quote is from without googling gets a dinner from me.)
…you could add about 235 other words there, couldn’t you? Synergy would probably top the list 🙂
Despite having written hundreds of pages of B2B articles and copy, I still fall prey to the temptation to use words that might make you look smart, but also confuse.
Always review your writing and screen out hallmarks of a pretentious ass.
Want more thoughts from the same gentleman on writing?
The better you write, the higher you go in [our company]. People who think well, write well.
Woolly minded people write woolly memos, woolly letters and woolly speeches.
Good writing is not a natural gift. You have to learn to write well.