I created a summary of three great books that will change the way you market and sell high-ticket services.
As you’re reading the review (and the books) focus on the framework – the structure that they recommend for account-based marketing. One could argue that account-based marketing doesn’t bring anything new that marketing didn’t do before ABM became a buzzword.
I disagree with that. ABM’s tactical elements might not be anything new. What makes ABM what it is (and freakishly effective if you do it right) is the
2. the framework/process
It’s a strategy. It’s a way of getting marketing and sales on the same page. It’s a way of aligning around revenue.
Do you have to read all three of them? No.
Just pick one that resonates from the review and do a deep-dive. But start with this article titled “The mindset that drives ABM platforms and programs”: Link: https://www.infinityn.com/articles/account-based-marketing-books