Your prospects don’t care about you

You don’t matter?! Ouch. I understand that this line is not a good way to make friends, so let me explain…

Video on social media and in prospecting is HUGE. You know this, you’ve probably seen stats, but I’m not here to give you more numbers. I’m hoping to help you get started by taking a huge weight off your shoulders; a pseudo-weight.

If you make one slight shift in your mindset, the unnecessary baggage will be removed. The slight shift in mindset is: your prospects don’t care about you. They care about *themselves*. (Who knew, right?)

Specifically, they care about how you can help them.

I elaborate on this topic more on Ep 7 of the Electric B2B show. Link:

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