A strategy- and messaging framework for ABM – ep 24
In the red-hot and amazingly cool community of RevGenius, a lively conversation popped up the other day. The question was: who has a “templatized messaging
In the red-hot and amazingly cool community of RevGenius, a lively conversation popped up the other day. The question was: who has a “templatized messaging
Anyone who’s been in marketing long enough knows that marketing doesn’t run on set frameworks and SOPs, nor does it run purely on experimentation. Usually,
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How do you transition to account-based marketing? What are the pitfalls, what are the success factors? There are no generic answers to these questions because…
Loads of product companies experiment with LinkedIn Ads, only to find that it drains budgets. Then they call the verdict: “it’s expensive”. Here is a
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We totally. 100% believe what’s written in the subtitle: a brand narrative should be a fundamental piece of your messaging strategy and this episode will
So, this episode of the Electric B2B Show emerged out of this conversation on Linkedin, but it’s actually rooted in a previous discussion we had
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