Defining Metrics | Klear - Account-Based Marketing and Growth

Go-To-Market Essentials

Defining Metrics

Start Here

Your Problems

A Word About Us

Fundamentals

The Importance of Vision

The Vision

Unlearn the Old Way of Going To Market

Buyer Journey Models

Understanding the Buyer Journey

Demand Generation Pyramid

Funnels

Bowtie

Full Funnel

Mapping Revenue Growth

GTM Wedge

Full Lifecycle Revenue Growth

Channel Deep Dive & Defining Goals

Defining Metrics

Buyer Journey Impact

Activities

Clay Walkthrough

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