In the long run, whoever can pay the most to acquire a customer, wins. If you want to be able to pay more than your competitor in the long run, just two things have to be in place: 1. you need an efficient growth process that can reliably get new...
I have this theory/observation. It’s a work in progress, but here goes. It’s about the “stages of evolution” for high ACV B2B Saas and tech companies’ marketing and sales operations. Here are the four stages of evolution I’ve observed. 1. Sales all the way, all day: here you have little...
Many B2B marketing programs end up being “meeh”. On the surface, they’re doing the right things. You really have to peel back the curtain to figure out what holds the company back from the results they deserve. I’ve found that 98% of the time, it’s a mindset issue. You...
How do you build a marketing department for a tech product or service company? A key question that tech leaders ask is along the lines of: from the 2352 different marketing skills and capabilities, what are some core skills I need for my first 4-5 marketing hires? In B2B technology...
So, you're looking for solid tech/saas marketing help - and you're unsure how to tell whether an agency boasting nice logos really know their game. Don't fall for the logos, look at their mindset and approach. What you want to discover 10 minutes into the conversation is this: they view...
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