Revolution without techincal innovation

Ask your customers what they want and give it to them!

Sorta true, but meh. Here is the thing:

This approach won’t lead you to a solution that changes the status quo. It’ll never disrupt and if you’re in a competitive space, others will have likely done it.

Want to revolutionize an industry WITHOUT technological innovation?

Look for meta-trends and adapt to them, and serve your customers better in new ways.

There’s almost always an opportunity to find one of these 5 ways to create a new category and stand out:

1. integrating existing (partial) tools and solutions: in a maturing market, you’ll have multiple tools to tackle a set of problems. Your new problem is getting the multiple tools to work together.

2. antiquated/old/wrong ways of approaching a problem: Infinityn International recognized that enterprises wanting more SQOs really need more concise and aligned growth ops, instead of just lead generation. They created Agile Account-Based Growth as a category for companies wanting more+better SQOs.

3. new needs popping up that have no solution: Covid/WFH provides opportunity in almost any industry to tackle new challenges

4. applying an approach from another industry: the agile approach was copied by marketers from software and revolutionized the way marketing ops is done.

5. taking a generic solution and making it niche-specific: hiflySODA by Hiflylabs does this: they’re applying data science solutions specifically to retail sector-needs in a specific sub-segment of retail businesses.

Get actionable, unboring B2B growth advice in your inbox every week.

Subscribe to B2B Bites Weekly:

Related B2B Bites

Want to Start Seeing Results?

Take the first step:

Register for the Live Sessions

Tuesdays 11 AM ET, 5 PM CET