The 7-step framework to build your brand narrative

What’s the easiest way to reframe your market’s thinking?

This is literally the (multi)million-dollar question for any B2B business, no matter what stage your market is in.

The answer: create a brand narrative; a story that hooks the prospect and gets them to see the world through YOUR lens.

With a brand narrative, YOU get to frame their thinking about the problem you solve.

Who wouldn’t want to do that, right? Thought so 🙂
Here are the 7 elements you need to define and use in your messaging:
1. A hero – the hero of your brand’s story is not your company

2. The hero’s problem – articulating the big problem you’re really solving

3. Guide – in story, the hero has a guide or a partner who helps her on the journey. You are this guide

4. The plan – like in stories, in good B2B marketing, the guide has a plan: this is your formula, your unique methodology/SaaS

5. The guide calls the hero to action – have a set of micro-commitments that the buyer can take, which make the greater commitment of signing a contract easier

6. The happy end – your messaging needs to articulate and constantly remind the buyer about the great future that awaits them

7. The stakes – it’s not only rainbows and sunshine that need to be talked about, but the consequences of not taking action

Get actionable, unboring B2B growth advice in your inbox every week.

Subscribe to B2B Bites Weekly:

Related B2B Bites

Want to Start Seeing Results?

Take the first step:

Register for the Live Sessions

Tuesdays 11 AM ET, 5 PM CET