Topic: Copywriting

Making B2B brands exciting

What if your B2B brand were exciting? You know, like the way the best consumer brands hook crowds and turn them into followers. Heck, disciples. Yes, you can do that even in dull and boring B2B sectors: have your brand explode and have people talking even outside your market. The...

Using emotion in communication

Does your communication and demand generation use emotion, story, and even ecstasy? C'mon, we're a B2B company, we can't do that?! Bullship, I say to that. If I say to you: tech companies' marketing... then I bet that excitement, fun and emotion are not the first (or 29th) things that...

Marketing boring things

Raise your hand if you like to market and sell boring, uninteresting things... I hear crickets. Who does, right? Actually, I kinda do now. Here is a challenge: can you create something exciting out of something that is unsexy? Ok, it’s easy to create a story around already popular, technologically-superior,...

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