Elevate your company LI page

I've been guilty of this. 😳 Neglecting company pages on Li. The old logic goes that focusing on demand generation by putting out good content from key employees gets better reach and interaction on LinkedIn. Which is true, but only a partial truth. I just got steered in the right...

Ideal engagement numbers

Is 8 likes on a post cheesy? It depends. A post with the right angle can help land enormous deals IF it gets in front of the right person. Even with minimum engagement. When you are after high-value projects and deals... as in, account-based scenarios... you don't need to be...

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