Here is how to fix a B2B funnel with some ABM and common sense, by applying some micro-commitments. Sales folks tend to understand and use the power of micro-commitments more than the average B2B marketing gal or guy. (B2C marketers also have an advantage here.) But WTH is a micro-commitment?...
Here is why you should keep doing longer videos regardless of what the average view-time stats and engagement stats tell you... The prospects who end up going deep in your pipeline and sometimes all the way to closed-won... they want and need the insight, the depth from your videos. These...
Your LinkedIn presence can have three pillars: 1. organic content: posting stuff on your personal profile. This includes commenting. 2. advertising content: paying to put content in front of your target audience (with company profile) 3. making connections - growing your network (through your personal profile) Most companies are scared...
Where should you spend your marketing budget? What should you do with your advertising money? Marketing fundamentals in this spinoff here, ladies and gentlemen... When launching marketing or advertising, always look for the low-hanging fruit. Spend money FIRST and foremost in places where you'll get the most immediate return. (There's...
Are you showing up regularly and kicking butt on Linkedin? If not - if you think there is a lot more to Li than what you're currently getting out of it - then here is some uncommon, but helpful advice: Don't think of Linkedin as social media. You see, in...
Lots of companies struggle with SDRs having to warm up prospects on Linkedin, reach out and engage them, but not knowing how. So, marketing or AEs have SDRs pasting templates into InMail and connection request in hopes of getting a response from a C-suite prospect. Clearly ain't working. SDRs have...
I will get stoned for this, but oh well, here it is: Marketing needs to lead the proposal-process in your company. I say this, because we end up creating it at so many clients who start working with us. The proposal, as a whole, should accurately reflect your brand narrative....
A call-to-action in your marketing (like, getting a visitor to tap a button, engage with a bot, fill out a form etc.) is about more than getting a lead and eventually a sale. It's about getting a micro-commitment, a micro buy-in. The psychology behind those is that you'll more easily...
Alright, let’s settle a simple but important debate, shall we? (Warning: you might get offended.) These are two truths that many leaders in IT and tech innately know to be true, but have a hard time facing and actualizing. Truth #1: You need to have a personal voice on LinkedIn....
So, this super-bright exec from a SW dev company is on a Zoom with me. He stares right into his camera and thus straight in my eyes and declares: “We need to be doing thought leadership.” Me: “Yes, you do”. Crickets. Silence. Me again: “So, what’s stopping you?” More crickets....
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Feltétlenül szükséges sütik
A feltétlenül szükséges sütiket mindig engedélyezni kell, hogy elmenthessük a beállításokat a sütik további kezeléséhez.
Amennyiben ez a süti nem kerül engedélyezésre, akkor nem tudjuk elmenteni a kiválasztott beállításokat, ami azt eredményezi, hogy minden egyes látogatás alkalmával ismételten el kell végezni a sütik engedélyezésének műveletét.
