Author: zsalti

https://youtu.be/atj1k1GanEo Every marketer has produced at least one piece of content in their lives that they’ve been extremely proud of.It could be the podcast that addressed your users’ #1 pain point, or an elaborate step-by-step blog that detailed exactly how your prospects can overcome their challenges.All this, only for it...

https://www.youtube.com/watch?v=ocfXYCd8KmA&ab_channel=KlearB2B If you’ve been in the shoes of Joshua Shulman, you already know that stepping into a Marketing role at a tech company is a high-skill, high-pressure job. Below is his account of how he navigated the first few months as the Head of Marketing Growth at Innovecs and a...

https://www.youtube.com/watch?v=Td-nYkqe1B4&ab_channel=KlearB2B You know you need a marketer. Pretty much any business on the planet does. And yet, you have a skewed perception of what marketing does.If you're here because you're a marketer that needs to convince business leaders how important your job really is, or if you're a business leader...

https://youtu.be/vEFUoYT4w-8 Good news: You’re going to find out why LinkedIn’s organic reach has been dropping for everyone. Finally.Bad news: The poor reach is here to stay. Unless, you do something about it.In this Electric B2B episode, Jonathan Bland, a paid content distribution ninja, walks us through how he looks at...

https://youtu.be/jOKRuhF2gwc At Klear, we’ve been talking a lot about how transitioning from sales-first growth to marketing-first growth is essential for companies. If you’ve been following us on our socials, you probably already know that. (If you aren’t, here’s a shameless plug: find us here)Recently, we conducted an hour long training...

https://www.youtube.com/watch?v=qmxKTHk4ZWc&feature=youtu.be&ab_channel=KlearB2B Here’s 3 truths about KPIs:A lot of companies don’t measure KPIsA lot of companies don’t measure KPIs right1 and 2 are huge problems.The former is easier to solve. The latter, not so much. Because measuring the wrong KPIs is going to make you feel great about your business, even...

https://youtu.be/K6d8-ySzDx4 Are You Distributing Content Wrong? In conversation with Joshua Shulman.There’s a lot of buzz around content. Who creates what, how, when. Gated vs ungated, backlinking, SEO, and everything in between.And yet somehow, we skip out on the distribution side of things. We assume that when we create the disruptive,...

https://youtu.be/JJyLT1eTw94 Concepts around B2B growth are confusing. We get it.Every couple of weeks an award winning marketing guru comes up with yet another exciting and uniquely different (the irony) marketing concept that promises you the goldmine to get to the low-hanging fruit by building synergies and aligning silos.Phew. That was...

https://youtu.be/Xd43f5u2cXk In conversation with Viola Eva, a B2B SEO veteran and SEO consultant at Flow SEO. These are the insights from the conversation with her, let’s dive in:Selling (and buying) in B2C is so different from B2B. You need shampoo. You look it up online, read a few reviews, add...

https://www.youtube.com/watch?v=oU-yTyJZf-8&ab_channel=KlearB2B Insights from a conversation with Ricardo Ghekiere“What are a few things that most marketers get wrong?”Let us start with something controversial: Inbound marketing is all you need.Yeah, you heard that right. If you do this well, you’ll never have to do outbound again.Sounds too good to be true, doesn't...