In this short episode of Spark, Drishti Sanghavi talks about the process of creating a podcast from scratch using ChatGPT.
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Exploring RevOps beyond team alignment | Spark 103
In this short episode Drishti talks about the importance of Revenue Operations beyond team alignment.
The Rise of the RevOps and GTM Rockstars
In this episode Dan and Dristhi talks about the 4 types of marketing mindsets in growing tech companies.
How to create boomerang campaigns | Spark 102
In this short episode Dan talks about the benefits of back-to-back webinar marketing campaigns.
The 4 Archetypes of Marketing Growth Mindset
In this episode Dan and Dristhi talks about the 4 types of marketing mindsets in growing tech companies.
Simple ways to go-to-market for growing tech companies | Spark 101
In this debut episode of this new format, Dan shares what to focus on when transitioning to marketing-led demand generation growth. He share a 4-part framework that helps you in your go-go-market campaign.
Emerging B2B Sales and Marketing Trends – ep 52
In this episode we chatted with Dr. Jim Karachiyal, a sales expert with a background in account-based marketing. We dove deep into sales and marketing trends, core skillsets a sales person needs and more.
Mapping Full Lifecycle Revenue Growth – ep 51
https://www.youtube.com/watch?v=eU3Yr0cGEGQ One of the most pressing challenges that marketers, revenue leaders, salespeople and customer success reps have on their plate today is not a marketing/GTM/ABM/sales challenge, but in fact, it is one of people and change management. This challenge does not require a new strategy, instead, it needs complete alignment...
Productization and Servitization for B2B Tech – ep 50
https://www.youtube.com/watch?v=jhp4tB4kdek&feature=youtu.be&ab_channel=KlearB2B We’ve all heard of the word productization floating around in the B2B SaaS world, but have you heard of servitization? Well, probably not, since it’s not half as popular as productization. The concept of “productization” allures business owners, because the common assumption is that scaling the business requires stepping...
The Hidden Truth Behind Marketing-led Growth – ep 49
https://youtu.be/mp6owQDaGhg A lot has been said about switching sales-first growth with marketing led growth. We talk about it on our LinkedIn, in our podcast, and pretty much on all our socials. But here’s a hidden truth that isn’t talked about enough when it comes to marketing led growth, and we’re...