Category: Mindset

Have you heard the news of the B2B company that went bankrupt because it created awesome content and distributed its valuable insights and methods? You know, the Saas that had a great marketing team that came up with new concepts, created unique positioning, published all the thinking and intelligence behind...

So, this episode of the Electric B2B Show emerged out of this conversation on Linkedin, but it's actually rooted in a previous discussion we had with a client. The harsh reality is, most B2B agencies are not rowing in the same direction, as you - their client. That's because most...

This episode will help you to use emotion wisely in sales and marketing of IT services and tech products. Even if you think your service or product is dull. Ask any great sales person the turning moments in memorable sales conversations.  They will almost always talk about the prospect experiencing...

This LinkedIn thought-leader started as a hitch-hiking digital nomad - working from cafes and beaches and bootstrapping his journeys on a shoestring budget. Living a more settled life - now recently, on a Polish beach - brought changes to the business of Tomasz Maciejewski, but he credits his re-focusing on...

Here is a challenge: instead of going for really exciting marketing projects or careers, try something different for a change: market a product that is really dull. Like, a commodity. Like, nuts and bolts.  Now, THAT is a huge marketing challenge. Great marketing is about creating a story around the...