Have you heard the news of the B2B company that went bankrupt because it created awesome content and distributed its valuable insights and methods? You know, the Saas that had a great marketing team that came up with new concepts, created unique positioning, published all the thinking and intelligence behind...
If there is a massively underrated sales tool, it's proposals. This article is a primer for doing them better. The proposals you send are important assets that get read by several members of the buying committee. A bonus: unlike most marketing collateral, proposals receive much more attention, so it's vital...
So, this episode of the Electric B2B Show emerged out of this conversation on Linkedin, but it's actually rooted in a previous discussion we had with a client. The harsh reality is, most B2B agencies are not rowing in the same direction, as you - their client. That's because most...
When a tech company that started from a college dorm in the remote hills of North-East Slovakia, and then quickly grows to 75 people, and is delivering top-line solutions to fintech companies Europe-wide; you know there are lessons to be learned. We dive deep into the beautiful story of GoodRequest...
Tech service companies and consultancies sometimes grow to $3M+ in revenue and 100+ people with very little marketing. There are some sales plays that can “make things work” initially without having a marketing engine. For example, selling to/through your network, getting referred can go a long way. These are nice...
This episode will help you to use emotion wisely in sales and marketing of IT services and tech products. Even if you think your service or product is dull. Ask any great sales person the turning moments in memorable sales conversations. They will almost always talk about the prospect experiencing...
This LinkedIn thought-leader started as a hitch-hiking digital nomad - working from cafes and beaches and bootstrapping his journeys on a shoestring budget. Living a more settled life - now recently, on a Polish beach - brought changes to the business of Tomasz Maciejewski, but he credits his re-focusing on...
Fundamentally, all your prospects care about is what you can do for them. Not the way you look, sound or even how "professional" your company is. This shift in perspective will liberate your marketing and outbound activities. Yet, the fear of not looking "professional" enough and the assumption that you...
So, you want to explode sales, enter new markets, step out in the global arena? You may have gotten this far with zero marketing - in which case, congratulations! It's proof that your product truly rocks and is ready for prime time - ready for a much wider audience. If...
Here is a challenge: instead of going for really exciting marketing projects or careers, try something different for a change: market a product that is really dull. Like, a commodity. Like, nuts and bolts. Now, THAT is a huge marketing challenge. Great marketing is about creating a story around the...
