If there is a massively underrated sales tool, it's proposals. This article is a primer for doing them better. The proposals you send are important assets that get read by several members of the buying committee. A bonus: unlike most marketing collateral, proposals receive much more attention, so it's vital...
Category: Értékesítés
Building a revenue/marketing department from the ground up – ep 12
Tech service companies and consultancies sometimes grow to $3M+ in revenue and 100+ people with very little marketing. There are some sales plays that can “make things work” initially without having a marketing engine. For example, selling to/through your network, getting referred can go a long way. These are nice...
SDR superpowers for account-based marketing – ep 8
Be'Anka Ashaolu, VP of Marketing at Propel and Dan from Klear dive-into some exciting parts of account-based marketing at Propel. Propel is "the only solution to unify product and customer records throughout the value chain for true enterprise collaboration." They have a fairly advanced marketing strategy, having an SDR team...
RUN from these B2B marketing agencies – ep 6
So, you want to explode sales, enter new markets, step out in the global arena? You may have gotten this far with zero marketing - in which case, congratulations! It's proof that your product truly rocks and is ready for prime time - ready for a much wider audience. If...
Ajánlatírási ötparancsolat a sikeres ügyfélszerzéshez
Ez a cikk gyorstalpaló. Löket ahhoz, hogy sokkal több és jobb projektet nyerjél a az által, hogy jobb ajánlatokat adsz. Néhány olyan könnyen orvosolható hibára hívjuk fel a figyelmet, amiket gyerek játék kiküszöbölni és azonnali, látványos sikerrel járnak. Alkalmazd az itt olvasottakat, és a következő ajánlatod sokkal nagyobb eséllyel fog...
A komplexitás nem a barátod
Főleg akkor nem, amikor eladni próbálsz. Egy podcast amit sokat hallgatok mindig azzal a slogannel indít, hogy If you confuse, you lose.Don Miller és azzal folytatja, hogy "noise is the enemy. Creating a Klear message is the best way to grow your business." Ő valószínűleg "c-vel mondja" a klear-t, de...