When tech companies hire our marketing firm to help 'em get big clients, the conversation very quickly shifts to this: EMPLOYER BRANDING »» attracting and retaining talent. The tech sector is probably one of the fiercest places in the war for talent. The truth is that attracting and keeping (the...
Marketing is being flipped on its head, and most players don't even realize it. All they see is the constant change, but few realize the driving forces, let alone the direction we're heading. This is actually good news, as you will see. Over the past two decades, part of the...
Have you heard the news of the B2B company that went bankrupt because it created awesome content and distributed its valuable insights and methods? You know, the Saas that had a great marketing team that came up with new concepts, created unique positioning, published all the thinking and intelligence behind...
In the red-hot and amazingly cool community of RevGenius, a lively conversation popped up the other day. The question was: who has a "templatized messaging framework". Truth be told, we don't believe in templatized strategies, but obviously, we do have our tools which we're constantly refining. Because strategy and messaging...
We totally. 100% believe what's written in the subtitle: a brand narrative should be a fundamental piece of your messaging strategy and this episode will outline how to create one for your B2B business. A brand narrative impacts at least three areas beyond marketing: customer successsalesvision/mission What?! What's a brand...
So, this episode of the Electric B2B Show emerged out of this conversation on Linkedin, but it's actually rooted in a previous discussion we had with a client. The harsh reality is, most B2B agencies are not rowing in the same direction, as you - their client. That's because most...
Tech service companies and consultancies sometimes grow to $3M+ in revenue and 100+ people with very little marketing. There are some sales plays that can “make things work” initially without having a marketing engine. For example, selling to/through your network, getting referred can go a long way. These are nice...
This episode will help you to use emotion wisely in sales and marketing of IT services and tech products. Even if you think your service or product is dull. Ask any great sales person the turning moments in memorable sales conversations. They will almost always talk about the prospect experiencing...
Flipping the perspective on thought leadership The goal of thought leadership simply put is: make your company look smart, so as to build authority. While true, it’s the wrong perspective. We’re fans of framing goals and strategy from the viewpoint of the customer. Our advice: flip this around and approach...
This LinkedIn thought-leader started as a hitch-hiking digital nomad - working from cafes and beaches and bootstrapping his journeys on a shoestring budget. Living a more settled life - now recently, on a Polish beach - brought changes to the business of Tomasz Maciejewski, but he credits his re-focusing on...
