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B2B marketers in tears on Linkedin: “My ICP is impossible to engage, they hate marketing and don’t respond to anything.”I hear you.  Anyone who markets

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KPIs for B2B marketing

“So what’s the ROI on B2B marketing/ABM/Linkedin/xyz/[insert unquantifiable initiative]?” I think there is a time and place for that question, but it’s definitely not at

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The data party is on

The attached image is the most important comic you’ll probably see this year. If you’re in sales, marketing or in the founder’s seat, you need

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Content distribution 2.0

What’s demand generation without successful content distribution? It’s like Barcelona without Messi, peanut butter without jelly, dance without music… you get the picture: no bueno.

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