Topic: Content Marketing

Using emotion in communication

Does your communication and demand generation use emotion, story, and even ecstasy? C'mon, we're a B2B company, we can't do that?! Bullship, I say to that. If I say to you: tech companies' marketing... then I bet that excitement, fun and emotion are not the first (or 29th) things that...

failing at content marketing?

So, you’re getting into content marketing? Here’s how to fail. The biggest threat to your brand new content strategy creating impact and influencing buyers is…………: You. Quitting. It’s the biggest threat because if you quit, there is no data to learn from. You can’t analyze mistakes you never made because...

Agile account-based content creation

Easy-peasy, but super-effective content play for changing your propsect's thinking: 1. sales faces an objection with a prospect that is hard to overcome 2. marketing creates video content for the company blog that reframes the problem (the content is general but industry-specific to your prospect). Video is embedded in blog...

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