You might hate me for this, but here it goes… Your prospects don’t care about you. They only care about how you can help them. A damaging misconception lurks around out there, in content marketing and thought leadership. Here it is: ...it’s the “content needs to be professional-looking” myth; that...
“Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.” (The first person to guess who the quote is from without googling gets a dinner from me.) ...you could add about 235 other words there, couldn't you? Synergy would probably top the list :)...
Are you sending proposals to get big projects or sell high ticket, enterprise plans for your Saas? Here are 3 easy things you can do today to get better acceptance rates: 1. Have a payment plan or product/pricing variations to choose from. This gets the prospect to start thinking about...
What is the lowest hanging fruit in your revenue operations...? The area you can tweak for a few hours today and get immediate results tomorrow? (A rare thing in B2B, right?) What is the area where you can spend a few hours to tweak existing assets and processes, and get...
You're checking out this company online and really resonating with their messaging... you're not even 100% sure what exactly they offer, but you just *know* they're good. Sounds familiar? I'll go on. The experience is so convincing that you'd almost recommend them without even having tried them. Their entire presence...
...and they lived happily ever-after. 😘 What is the state of total happiness and transformation that your solution can achieve for customers? You need to be able to paint a vivid image of this in your marketing - while also being frank and not over-doing it. Especially product companies, software...
There is no such thing as building a brand. Think about it. A brand in B2B is really the sum of experiences with your company « that's a common and true definition, but hardly actionable. Experiences with a business go far beyond visuals or physical touchpoints at the office «...
I get it: systematic, scalable content creation feels overwhelming. Good news: when there isn't much useful content you've created, you don't need a plan or a system. Just brainstorm with sales to figure out what articles/videos or ppts will make the largest impact in the short run. Once you have...
We can frigin' do this. This is probably the most important conviction or feeling that your prospect needs to have if you want to go from maybe to a signed contract. You can have the best credentials, references, awards and the prospect can truly think you are a genius. All...
What if your B2B brand were exciting? You know, like the way the best consumer brands hook crowds and turn them into followers. Heck, disciples. Yes, you can do that even in dull and boring B2B sectors: have your brand explode and have people talking even outside your market. The...
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