Most B2B marketing and sales collateral sucks. There is a reason why “B2B” has been dubbed “boring to boring”. Is there a quick fix? Yes. 1. Go read your homepage now for 8 seconds 2. Put yourself in your best customers’ shoes… before they became your clients… 3. Ask yourself:...
In marketing, a story is NOT a nicely written series of events in chronological order. A story is a narrative that pulls in your customers and attracts them like a gigantic magnet. Because it resonates with them on multiple deeper levels. In order for a story to work in marketing...
I’m not a fan of shortcuts... except when they work. This is one instance where they do: krafting kompelling kopy. You know how you’re supposed to communicate benefits, not features? Going a step beyond that is communicating business outcomes that really speak to the minds and hearts of your buyers. ...
“You can't replace reading with other sources of information like videos, because you need to read in order to write well, and you need to write in order to think well.” — Paul Graham I know several of you follow Farnam Street, which is where I stole this quote from....
What causes your marketing and sales to die? ☠️ I'll tell you. It's two words: 🥁 Generic messaging. If what your communicating is 1. unhelpful for the buyer 2. self-aggrendizing 3. feature-focused 4. boring ...or all of the above, you end up using words that don't excite and don't sell....
It's career-tips time for B2B marketers. These are important tips for SDR/BDRs too, because your role is changing; your company needs you to step up and become a (Linkedin) marketer. Here it goes: if you want to become a better B2B marketer, do these two things daily: 1. read great...
When you're a tech service company and want to expand internationally, the shortcut seems to be to find a partner who can subcontract work to you. Of course, this can be rewarding in many ways, but it definitely ain't a good strategy for several reasons. If you want independent, sustainable...
“Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.” (The first person to guess who the quote is from without googling gets a dinner from me.) ...you could add about 235 other words there, couldn't you? Synergy would probably top the list :)...
This is the no.1 marketing question most businesses in competitive B2B markets ask: 👉 How can I stand out? How can I be unique? Here are 2 approaches. both can work depending on your product, market and other factors: 1. you can reposition your solution in the market 2. you...
Are you sending proposals to get big projects or sell high ticket, enterprise plans for your Saas? Here are 3 easy things you can do today to get better acceptance rates: 1. Have a payment plan or product/pricing variations to choose from. This gets the prospect to start thinking about...
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