Author: zsalti

https://www.youtube.com/watch?v=KVEjYFSF00s&ab_channel=KlearB2B If you’re a sales focused company looking to pivot to stage 5 of the ABM framework and invest more resources in marketing, this episode is for you.Klear’s ABM framework talks about how growth marketing in B2B tech companies (with long sales cycles) usually goes. If you haven’t caught up...

https://youtu.be/iRn0kTto360 Are you looking to scale marketing at your company?Let’s take a look at the current scenario first-Growth marketing in B2B tech companies (with long sales cycles) usually follow this trajectory:Phase 1: Sales is the only focusPhase 2: Primary focus on sales + support from marketingPhase 3: Sales + moderately...

https://www.youtube.com/watch?v=37EGT7kDahI&feature=youtu.be&ab_channel=KlearB2B We reviewed Wistia’s 2022 State of Video Report and came across some pretty interesting stats. We’ve compiled the super important bits (with our take on it) below in case you didn't have the time to dive into the 48 page report.1. Videos without video strategy? Hit or miss?On average,...

https://youtu.be/A-LKxj4oBI0 Anyone who’s been in marketing long enough knows that marketing doesn’t run on set frameworks and SOPs, nor does it run purely on experimentation. Usually, it’s a combination of the two that produces winning results.Because there is no set procedure on how to do marketing, it’s important to constantly...

Are you looking to hire a marketing star but don’t have a clear idea of what qualities you should be seeking?   Let me tell you what most leaders look at B2B tech companies who are making their first marketing hires:  - past performance - creativity.  These are also two of...

How do you transition to account-based marketing? What are the pitfalls, what are the success factors? There are no generic answers to these questions because... well, you know: "it depends". Transitioning and building out an ABM machine is hugely impacted by the degree of marketing that's already happening in your...