Author: zsalti

Zsolt (Dan) does episodes about how to make big things happen for tech/consulting companies. He's a father of 3, an avid climber, runner and unofficially the third-worst cook in Budapest, Hungary.

Badass LinkedIn Ads Strategies – ep 20

By zsaltiIn UncategorizedPosted

Loads of product companies experiment with LinkedIn Ads, only to find that it drains budgets. Then they call the verdict: "it's expensive". Here is a shocker for you: in business, there is no such thing as "cheap" or "expensive". Something either makes a return (little or a lot), or no...

Creating your company’s brand narrative – ep 15

By zsaltiIn MarketingPosted

We totally. 100% believe what's written in the subtitle: a brand narrative should be a fundamental piece of your messaging strategy and this episode will outline how to create one for your B2B business. A brand narrative impacts at least three areas beyond marketing: customer successsalesvision/mission What?! What's a brand...

The B2B agency-model is broken – ep 14

By zsaltiIn Marketing, MindsetPosted

So, this episode of the Electric B2B Show emerged out of this conversation on Linkedin, but it's actually rooted in a previous discussion we had with a client. The harsh reality is, most B2B agencies are not rowing in the same direction, as you - their client. That's because most...

Building a tech company on culture – ep 13

By zsaltiIn MindsetPosted

When a tech company that started from a college dorm in the remote hills of North-East Slovakia, and then quickly grows to 75 people, and is delivering top-line solutions to fintech companies Europe-wide; you know there are lessons to be learned. We dive deep into the beautiful story of GoodRequest...

Thought leadership done better – ep 10

By zsaltiIn MarketingPosted

Flipping the perspective on thought leadership The goal of thought leadership simply put is: make your company look smart, so as to build authority. While true, it’s the wrong perspective.  We’re fans of framing goals and strategy from the viewpoint of the customer. Our advice: flip this around and approach...

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