Category: Uncategorized

https://youtu.be/8-sarLW9XIA Over the years, we have worked with and closely observed multiple B2B companies. We’re concluded that: On a maturity matrix, the most mature companies are usually the ones actively using multiple channels and targeting buyers throughout an entire lifecycle and the ones that follow a value-driven GTM instead of...

https://youtu.be/jt41SfTgKBI It’s been a fun, enlightening, action-packed 2 years at Klear. We started in the middle of a pandemic and grew the company through these tough times, so I’ve learned quite a few lessons over the years. Want insight on how we run kick-ass marketing programs for our clients? Find...

https://youtu.be/atj1k1GanEo Every marketer has produced at least one piece of content in their lives that they’ve been extremely proud of.It could be the podcast that addressed your users’ #1 pain point, or an elaborate step-by-step blog that detailed exactly how your prospects can overcome their challenges.All this, only for it...

https://www.youtube.com/watch?v=ocfXYCd8KmA&ab_channel=KlearB2B If you’ve been in the shoes of Joshua Shulman, you already know that stepping into a Marketing role at a tech company is a high-skill, high-pressure job. Below is his account of how he navigated the first few months as the Head of Marketing Growth at Innovecs and a...

https://www.youtube.com/watch?v=Td-nYkqe1B4&ab_channel=KlearB2B You know you need a marketer. Pretty much any business on the planet does. And yet, you have a skewed perception of what marketing does.If you're here because you're a marketer that needs to convince business leaders how important your job really is, or if you're a business leader...

https://youtu.be/vEFUoYT4w-8 Good news: You’re going to find out why LinkedIn’s organic reach has been dropping for everyone. Finally.Bad news: The poor reach is here to stay. Unless, you do something about it.In this Electric B2B episode, Jonathan Bland, a paid content distribution ninja, walks us through how he looks at...

https://youtu.be/jOKRuhF2gwc At Klear, we’ve been talking a lot about how transitioning from sales-first growth to marketing-first growth is essential for companies. If you’ve been following us on our socials, you probably already know that. (If you aren’t, here’s a shameless plug: find us here)Recently, we conducted an hour long training...

https://www.youtube.com/watch?v=qmxKTHk4ZWc&feature=youtu.be&ab_channel=KlearB2B Here’s 3 truths about KPIs:A lot of companies don’t measure KPIsA lot of companies don’t measure KPIs right1 and 2 are huge problems.The former is easier to solve. The latter, not so much. Because measuring the wrong KPIs is going to make you feel great about your business, even...

https://youtu.be/K6d8-ySzDx4 Are You Distributing Content Wrong? In conversation with Joshua Shulman.There’s a lot of buzz around content. Who creates what, how, when. Gated vs ungated, backlinking, SEO, and everything in between.And yet somehow, we skip out on the distribution side of things. We assume that when we create the disruptive,...

https://youtu.be/JJyLT1eTw94 Concepts around B2B growth are confusing. We get it.Every couple of weeks an award winning marketing guru comes up with yet another exciting and uniquely different (the irony) marketing concept that promises you the goldmine to get to the low-hanging fruit by building synergies and aligning silos.Phew. That was...