Can you spot mediocre marketing... and people? Over-relying on common sense is a recipe for mediocrity. And what happens to almost ALL mediocre people and companies in a downturn? They lose. That’s the definition and consequence of a downturn: the average person/company performs below average. Now, don’t get me wrong:...
Buying sales&marketing tools is like buying sports gear. Here’s what I mean: you know the rich kid with brand new sports gear, but zero skills? The one who shows up with poor stamina and no experience… but tries to counter it with shiny new gear worth 3x everyone else’s? Whatever...
Does marketing success come down to science? Or is it art? I used to think you can succeed over the long haul just by being super methodical and process-driven. I’m not talking about successful campaigns or projects - I’m talking about making it rain over years, as a company. Most...
What is failure in marketing/growth/business/life? If you ask me: it’s when you lose a battle, you don’t know why you’ve lost, and you give up. How to make sure any endevour of importance (big go-to-market or ABM programs) will not fail? Create thoughtful experiments. That's how your growth will be bulletproof....
She: I dare you to do a flip! Me: You're nuts. She:....... Me (going for it): ...wheeee!! I was facing a similar fear when we had the idea to launch live roundtables/webinars every week. Here were some of my fears: - what if nobody shows up? - what if I...
Truth is: you need to treat talent acquisition with the same rigor (what an untrendy word, I know!) as you treat client acquisition. The reality for many tech companies today is that a bottleneck to growth isn't a lack of new leads or clients... it's a lack of the right...
Hands up if recruiting top talent is a strategic priority at your organization. Thought so… I’m seeing 98% of the hands go up. If that’s the case, you can’t afford to just put any ole’ job post out there and hope it will lure the perfect candidate into applying. Here's what...
There are two major truths that seem to contradict each other. 1. hire smart people and let them choose their way of doing things Who wouldn't agree, right? And how about this...: 2. document processes so that they get executed and measured predictably every time. Both are almost undebatable truths,...
When tech companies hire our marketing firm to help 'em get big clients, the conversation very quickly shifts to this: EMPLOYER BRANDING »» attracting and retaining talent. The tech sector is probably one of the fiercest places out there in the war for talent. The truth is that attracting and...
Freshly funded Saas CEO: we’ve got money. Average marketer: And a good product. CEO: Gimme a plan to “hockey-stick” and triple revenue in 19 months! Marketer: Sure. We’ll dominate all the growth channels. I’ll hire the best seo agency ppc agency social media agency growth hacker ux person copywriter (the...
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