Yes, you can win the game with an inferior product, but better marketing than your competitor. Most people think this is unfair. I just think it's life. Like... a lion killing a cute little rabbit isn't unfair, it's life and part of a greater mechanism. In your marketplace, the case...
Ask your customers what they want and give it to them! Sorta true, but meh. Here is the thing: This approach won't lead you to a solution that changes the status quo. It'll never disrupt and if you're in a competitive space, others will have likely done it. Want to...
How you take your B2B tech company from a few million $ per year to $8-10 mil ARR will be very different in the coming few years, from how it was done even just a couple years ago. That’s because the environment where marketing and sales happen is changing in...
What's the one question that reveals more about a marketing job candidate's skills and past performance, than anything else? You see, hiring a marketer is tough, even if you, yourself have experience in the field. The reason is that it's often hard to assess the candidate's REAL performance based only...
“You can't replace reading with other sources of information like videos, because you need to read in order to write well, and you need to write in order to think well.” — Paul Graham I know several of you follow Farnam Street, which is where I stole this quote from....
Creative and successful marketers are bold. Period. For me, it’s a must-have component when I’m hiring for marketing. By boldness, I’m talking about the willingness to “go for it” and drive your thing, your ideas across. A good marketer should be able to sell their concept to people and get...
Are you looking to hire a marketing star but don’t have a clear idea of what qualities you should be looking for? Let me tell you what most leaders look for… at b2b tech companies who are making their first marketing hires: - past performance - creativity. What I...
Stacking the odds in your favor is underrated. It’s the lazy, but sophisticated marketers’ game. Marketing, growth and getting new clients is supposed to be fun, where more often than not, it’s the results-driven *lazy* people who do the best. Why? Because they force themselves to work smart. And when...
It's career-tips time for B2B marketers. These are important tips for SDR/BDRs too, because your role is changing; your company needs you to step up and become a (Linkedin) marketer. Here it goes: if you want to become a better B2B marketer, do these two things daily: 1. read great...
B2B marketers doing thought leadership: do you have TikTok FOMO? If you have limited resources, it's usually wise to think 2x when joining a new platform - before it has proven to work in your niche. Why? You spend the months of time (money) to build up your presence and...
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