SDRs as thought leaders

Lots of companies struggle with SDRs having to warm up prospects on Linkedin, reach out and engage them, but not knowing how. So, marketing or AEs have SDRs pasting templates into InMail and connection request in hopes of getting a response from a C-suite prospect. Clearly ain't working. SDRs have...

The psychology behind micro-commitments

A call-to-action in your marketing (like, getting a visitor to tap a button, engage with a bot, fill out a form etc.) is about more than getting a lead and eventually a sale. It's about getting a micro-commitment, a micro buy-in. The psychology behind those is that you'll more easily...

A short guide on how NOT to do ABM

Hey, we have our target account list, now let's get them on a demo! I learned the hard way: that's not how the world works. I was a clueless highschool bum trying to get a date (99% unsuccessfully) and my tactic was asking girls out to the movies... about 3...

90:10 rule on LinkedIn

Alright, let’s settle a simple but important debate, shall we? (Warning: you might get offended.) These are two truths that many leaders in IT and tech innately know to be true, but have a hard time facing and actualizing. Truth #1: You need to have a personal voice on LinkedIn....

Ideal engagement numbers

Is 8 likes on a post cheesy? It depends. A post with the right angle can help land enormous deals IF it gets in front of the right person. Even with minimum engagement. When you are after high-value projects and deals... as in, account-based scenarios... you don't need to be...

Podcasting to prospecting

By total accident, I found out that a podcast interview can land you 6-figure projects. No, not BEING interviewed or “building authority” as you might guess… but having a podcast and doing the interview with someone. I had no idea, but here is what happened: called an old acquaintance and...

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