Category: Marketing

SDR superpowers for account-based marketing – ep 8

By zsaltiIn Értékesítés, MarketingPosted

Be'Anka Ashaolu, VP of Marketing at Propel and Dan from Klear dive-into some exciting parts of account-based marketing at Propel. Propel is "the only solution to unify product and customer records throughout the value chain for true enterprise collaboration." They have a fairly advanced marketing strategy, having an SDR team...

How to do agile account-based content marketing – ep 5

By zsaltiIn MarketingPosted

Agile? Account-based? Content marketing? That's a mouthful! It may look like buzzword-bonanza at first glance, but fear not; this is very real and applicable pipeline-accelerating advice. In this episode, I'll walk you through a new way to use content to get target accounts to talk to you; and move them...

Challenge ON: how to market boring things – ep 4

By zsaltiIn Marketing, MindsetPosted

Here is a challenge: instead of going for really exciting marketing projects or careers, try something different for a change: market a product that is really dull. Like, a commodity. Like, nuts and bolts.  Now, THAT is a huge marketing challenge. Great marketing is about creating a story around the...

Better account-based marketing with digital events – ep 1

By zsaltiIn MarketingPosted

Webinars have been the thing for quite a few years. In Episode 1 of our podcast (that is yet to be named) we dive semi-deep into how to use webinars in account-based marketing and give you some tips on how to go about it. https://www.youtube.com/watch?v=v-0Frl71GTA How should marketing be different...

A komplexitás nem a barátod

By zsaltiIn Értékesítés, MarketingPosted

Főleg akkor nem, amikor eladni próbálsz. Egy podcast amit sokat hallgatok mindig azzal a slogannel indít, hogy If you confuse, you lose.Don Miller és azzal folytatja, hogy "noise is the enemy. Creating a Klear message is the best way to grow your business." Ő valószínűleg "c-vel mondja" a klear-t, de...

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