What is the FASTEST, surefire way to execute an account-based marketing strategy? Hint: it’s not a sexy, trendy thing. For starters, ⏳ content takes a long time… paid ads can yield fast results, but require deep market knowledge and experimentation » usually not an early-stage tactic Here is a play...
Here is why you should keep doing longer videos regardless of what the average view-time stats and engagement stats tell you... The prospects who end up going deep in your pipeline and sometimes all the way to closed-won... they want and need the insight, the depth from your videos. These...
Here is low hanging fruit that zero (or very few) of your competitors are using: Go in very heavy very early in the buying journey » targeting and engaging the 97% of the market, who are NOT in buying mode. You can win the battle with great content and building...
Where should you spend your marketing budget? What should you do with your advertising money? Marketing fundamentals in this spinoff here, ladies and gentlemen... When launching marketing or advertising, always look for the low-hanging fruit. Spend money FIRST and foremost in places where you'll get the most immediate return. (There's...
Should we advertise on LinkedIn? There are two things to consider. Thing #1? CLV, or your customer lifetime value: if it's below $10-$15K, you're going to have a tough time making a return on LinkedIn. A lot of companies get this. It's a good rule of thumb that's easy to...
Does your communication and demand generation use emotion, story, and even ecstasy? C'mon, we're a B2B company, we can't do that?! Bullship, I say to that. If I say to you: tech companies' marketing... then I bet that excitement, fun and emotion are not the first (or 29th) things that...
I've been guilty of this. 😳 Neglecting company pages on Li. The old logic goes that focusing on demand generation by putting out good content from key employees gets better reach and interaction on LinkedIn. Which is true, but only a partial truth. I just got steered in the right...
How do you kill a B2B marketing program fast? How do you burn mountains of money with little to show for on the bottom line? Easy. Just play the let's get a lot of leads game. Give the leads to sales/SDRs... and watch them stay up late every day... and...
One of the most straight-forward ways to make B2B marketing not just personalized but actually HUMAN, is to do events. As in, digital events. Now, you don't always have to default to webinars. Framed differently, an online meeting with an audience (aka webinar) can actually be small-group meetings with different...
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