Author: zsalti

Zsolt (Dan) does episodes about how to make big things happen for tech/consulting companies. He's a father of 3, an avid climber, runner and unofficially the third-worst cook in Budapest, Hungary.

SDR superpowers for account-based marketing – ep 8

By zsaltiIn Értékesítés, MarketingPosted

Be'Anka Ashaolu, VP of Marketing at Propel and Dan from Klear dive-into some exciting parts of account-based marketing at Propel. Propel is "the only solution to unify product and customer records throughout the value chain for true enterprise collaboration." They have a fairly advanced marketing strategy, having an SDR team...

Your prospects don’t care about you – ep 7

By zsaltiIn MindsetPosted

Fundamentally, all your prospects care about is what you can do for them. Not the way you look, sound or even how "professional" your company is. This shift in perspective will liberate your marketing and outbound activities. Yet, the fear of not looking "professional" enough and the assumption that you...

How to do agile account-based content marketing – ep 5

By zsaltiIn MarketingPosted

Agile? Account-based? Content marketing? That's a mouthful! It may look like buzzword-bonanza at first glance, but fear not; this is very real and applicable pipeline-accelerating advice. In this episode, I'll walk you through a new way to use content to get target accounts to talk to you; and move them...

Challenge ON: how to market boring things – ep 4

By zsaltiIn Marketing, MindsetPosted

Here is a challenge: instead of going for really exciting marketing projects or careers, try something different for a change: market a product that is really dull. Like, a commodity. Like, nuts and bolts.  Now, THAT is a huge marketing challenge. Great marketing is about creating a story around the...

The simple B2B growth-marketing play – ep 3

By zsaltiIn UncategorizedPosted

Can you have success with almost zero marketing? Some believe it’s possible. Up to a point, that is... Fact is, many well-built companies in manufacturing, IT and other sectors have had decades of success and without a single marketer or agency on board. Then, when they want to penetrate a...

Better account-based marketing with digital events – ep 1

By zsaltiIn MarketingPosted

Webinars have been the thing for quite a few years. In Episode 1 of our podcast (that is yet to be named) we dive semi-deep into how to use webinars in account-based marketing and give you some tips on how to go about it. https://www.youtube.com/watch?v=v-0Frl71GTA How should marketing be different...

Ajánlatírási ötparancsolat a sikeres ügyfélszerzéshez

By zsaltiIn ÉrtékesítésPosted

Ez a cikk gyorstalpaló. Löket ahhoz, hogy sokkal több és jobb projektet nyerjél a az által, hogy jobb ajánlatokat adsz. Néhány olyan könnyen orvosolható hibára hívjuk fel a figyelmet, amiket gyerek játék kiküszöbölni és azonnali, látványos sikerrel járnak. Alkalmazd az itt olvasottakat, és a következő ajánlatod sokkal nagyobb eséllyel fog...

A komplexitás nem a barátod

By zsaltiIn Értékesítés, MarketingPosted

Főleg akkor nem, amikor eladni próbálsz. Egy podcast amit sokat hallgatok mindig azzal a slogannel indít, hogy If you confuse, you lose.Don Miller és azzal folytatja, hogy "noise is the enemy. Creating a Klear message is the best way to grow your business." Ő valószínűleg "c-vel mondja" a klear-t, de...

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